A fusion of sport and fashion. Style and creativity. Energy and talent. And, of course, music and lyrics. C. Tangana steps into the new Reebok Zig shoes to demonstrate that not even in the Forbes photo shoot is he lacking an ounce of energy to keep creating. 

We partnered with him and his team –including Flaca Bang Bang to be the main character of a video, and Kruman to direct both artists– to create a credible campaign that turned Reebok Zig into one the most desired sneakers.