We've all stolen alcohol from our parents' liquor cabinet. And among all the drinks, Chivas was always there, a bit dusty with many years of fame. Of course, when it was opened, it was always for a special occasion. And with a million rules that accompanied the act of opening it: whether to drink it alone, on the rocks, or never dare to mix it... So when Chivas Regal asked us to use Father's Day to rejuvenate it, we knew exactly what to do.

Chivas is known as "the whisky of dads," but things have changed. Therefore, we took advantage of that insight to turn it around in our favor and make it clear that we don't drink by their rules anymore.

We shot this campaign with the talented Paloma Rincón.