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AMAZON AND THEIR EUROPEAN FASHION COUNCIL SQUAD
Amazon wanted to be perceived as a cool, modern place to buy Fashion in Europe, but people still thought of them as a market place where you don't buy clothes.
In order to improve the way people perceived them, we selected creators from different countries and created the Fashion Council: a diverse group of stylists, editors, designers, and fashion influencers who lent their voices and expertise to the Amazon Fashion brand for an entire year.
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