In Seville, the taxi is the means of transportation with the strongest emotional and cultural connection, but we wanted Cabify to let people in Sevilla know that they are also a very local mobility option to consider.

"Con la Feria Dentro" is a campaign that seeks to connect with the people of Seville through its history and craftsmanship in their biggest celebration: the April Fair.

For the first time, the booths (casetas) of the Fair traveled throughout Seville, bringing with them the spirit of almost 200 years of history.