Gorillas wanted to introduce themselves to the young audience as a friendly brand aware of the everyday problems we face. Grocery shopping is no longer synonymous with waiting in line, getting more food than needed, or taking long walks to find fabric softener.

That's why we came up with a campaign where we empathize with our audience without judgment. Because there are days when grocery shopping is the last thing you feel like doing. We get it. That's why we get your shopping for you in minutes.