Spotify Portugal wanted to support the first major release of Cape Verdean artist Julinho KSD. For this purpose, we have to come up with a TV spot and a social media campaign.

The Cape Verdean origin of the rapper is a crucial aspect of his work, to the extent that the title of his album and several of his lyrics are in Creole. Julinho's roots hold great significance for him. Therefore, we decided to create the campaign "Mostra as tuas raízes" (Show Your Roots), where we emphasized this part of his identity to promote his debut album.